Flashcard Set: Advertising Exam 3 Chapters 12 and 13
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Sweeps months (Lecture) Pros & Cons of Broadcast TV adver... Network advertising (p. 333) what is ... Video alternatives to TV advertising ... TVHH HUT Cost Per Rating Point GRP Share ROS AQH TAP Cume persons Pros & Cons of radio advertising ... Inventor of the Internet - No, it was... Search Engine (p. 361) HTML (p. 360) what does it stand fo... Interstitial (p. 367) Rich Media Advertising (p. 367) Viral Marketing (p. 369) Web Crawler (p. 361) - what is it? Narrowband (p.364) Broadband (p. 364) Cookies (p. 373) what are they?
Sweeps months (Lecture) Pros & Cons of Broadcast TV adver... Network advertising (p. 333) what is ... Video alternatives to TV advertising ... TVHH HUT Cost Per Rating Point GRP Share ROS AQH TAP Cume persons Pros & Cons of radio advertising ... Inventor of the Internet - No, it was... Search Engine (p. 361) HTML (p. 360) what does it stand fo... Interstitial (p. 367) Rich Media Advertising (p. 367) Viral Marketing (p. 369) Web Crawler (p. 361) - what is it? Narrowband (p.364) Broadband (p. 364) Cookies (p. 373) what are they?
