Other flashcards from Advertising Test 3 :
Why Socrates said it is important to ...       Decision       Analysisof situation       Situationdefinition       Thecomponents of the SAD model, its r...       Virtue(Golden Mean)       Teleologicalor Consequentialist       Deontological       The 3 ethical theories       Compliance (individual, organizationa...       Motivation       Justification       The three components of ethical reaso...       Ethical concept: rolemorality       Ethicalconcept: universal public mora...       Whyethics are important in daily life...       Knowthe various ways ethics can be de...       commercials can help teach ethics by       Twoways that advertising can be used ...       Literal truths v.Truthfulness       The difference between ethics and the...       Persuasionversus manipulation       Persuasion       Manipulation       Cultureand its relationship to ethica...       Consumer culture and itsrelationship ...       ToConsume and its relationship to eth...       ToConsume (3 types)       Consumerpathologies and its relations...       Commodificationand its relationship t...       Informationalads and its relationship...       Transformationalads and its relations...       Activeand passive consumers and its r...             Whatis the main goal of branding? 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