Types of media coverage from PSCI ....

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Flashcard (Front and Back)

Front (Question)

Types of media coverage

Back (Answer)

Bandwagon Coverage
1. Most positive
Losing ground
1. Most dreaded
2. Everything gets interpreted in terms of the fact that your losing ground - ie losing temper and getting frustrated
Frontrunner coverage
1. Gets analyzed seriously
Likely loser coverage
1. Nice guy, but not taking him to the prom

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