What leads to party ID in electorate

1. Family - parental party ID
   1. Its who give you your values and who you spend your time with
   2. Most important - most kids follow their parents
2. Station in life - socio-economically
3. Experiences people have when they were young
   1. "the older you get the more conservative you get" - not true…
      1. they thought that because when they first did social research all old people were conservative
      2. That is because they were socialized when republicans were president
4. Race
5. Gender
6. Religion
   1. Huge dividing line
7. Issues
   1. the issues can matter, but only when the party has taken a new bold approach to an issue that people actually care about.
      1. Usually the issues don't get us going.

Education not the clevage line it used to be, income becoming less and less so

This is the most stable characteristics we find in politics. PEOPLE no DON'T CHANGE their party very often. IT IS VERY STABLE.
 why is that? Because the things that determine these things are very stable
 -our values don't change, our demographics don't change, we cant change gender, or race. Issues preferences don't have much effect they change but they wont affect what party your in.

1. Moral traditionalism and "values"
   1. Divides republicans and democrats more than it used to
   2. Conflict along these lines have the potential to be pretty explosive
   3. Things that are causing people to choose to be democrats or republicans are now values - good or bad
   4. The sides of these debates have good reasons and are on opposite sides but they are so apart .
   5. these are the things shaping our political context, means that things causing democrats and republicans to grow farther apart on certain things and those certain things are the things we feel in our bellies and not our minds.